I will spend time with you to get a real understanding of your business, industry, target market and competitors. I will then conduct market research to identify trends, customer preferences and opportunities.

Together we will define clear and measurable goals that align with your business's overall objectives. We will establish what you want to achieve and then work on how.

We will evaluate the business's strengths, weaknesses, opportunities and threats. This analysis will help to identify your unique selling points, competitive advantages and areas that need improvement.

Once we know your strengths, we will determine the specific segments of the market that your business needs to focus on. I'll help you to understand their needs, preferences and behaviours to help tailor your marketing effectively.

Working together, we will define the unique value that your business offers to its target market. We will get under the skin of your offering, identifying the key benefits and differentiators that set your business apart from competitors.

With all of this insight I will develop a comprehensive plan that outlines the marketing tactics and activities I recommend to achieve your agreed goals. This includes selecting marketing channels, setting budgets and creating a timeline.